Systemising Growth
How?
We build the same connected system Mark uses to run Marketing Mavens. Wired into your emails, calendar and pipeline in six weeks. Stephanie clears two days a week off his own diary.
Not another consultant with a slide deck. A working growth system in six weeks, running against your real emails, calendar and pipeline.
Live client results
2 hrs → 6 min
Daily task, The Lead Generation Company
20 hrs → minutes
500-order review, MacGregor & MacDuff
2 days / week
Saved by Stephanie, Mark's own system
Built in Glasgow. 12 years of working with businesses to improve how they grow.
The problem
Every decision waits on you. So the business runs at your speed, and whatever pace you can hold this week is the pace of the whole company.
You bill by the hour but you're the one on Xero, on the enquiries, on the audits. The work that grows the business queues behind the work that runs it.
You've bought software that promised to fix this. It didn't stick. Nobody wired it into how the business actually works, so it became one more tab nobody opens.
A senior person burns a day on spreadsheets that should take twenty minutes. An enquiry that came in at 9pm gets a reply on Tuesday afternoon. And the growth idea you had in the shower on Monday stays in the shower.
None of it feels urgent enough on its own. All of it, together, is why you're still the ceiling.
The difference
Four outcomes. Each one already running in a real business, with the numbers to show it.
Owner-time recovery. Your knowledge, drafts and decisions handled by a system built around how you work. Stephanie clears Mark's inbox, drafts replies in his voice, and lifts calendar prep off his desk before 8am.
How: Founder System — the Stephanie pattern.
Website chat and phone handled around the clock, qualified against your criteria, and dropped into your team's inbox already scored. Dr Riaz's conversion went from 2% to 25% after the chatbot went live.
How: Lead Generation System — chatbot, voice agent, CRM wired in.
Your researcher, PM or ops lead was hired for judgement, not for CSV formatting. At The Lead Generation Company, a task that used to take two hours every day now takes six minutes. At MacGregor & MacDuff, a review of 500 orders that took 20 hours now runs in minutes.
How: Operations System — quote-to-cash, admin removal, one workflow wired properly.
Nightly cash and pipeline checks, meeting transcripts turned into task lists, and anomalies flagged before they become fires. Stephanie brings these daily checks together in the system that runs our own agency.
How: Founder System (Stephanie pattern) plus Ops layer.
What you actually get
Concrete work that's already running. This is where most owners start. Once the system is wired in, it grows with the business — new workflows plug into what's already there.
1.5 hrs → 5 min
After a full-day audit, the system reads the meeting notes, pulls context from your CRM and drafts fifteen tailored follow-ups in your voice. You approve, it sends.
2 hrs → 20 min
A recurring report that took two people an hour each now takes twenty minutes end to end. Same detail, cleaner layout, ready before the Monday meeting.
Live · nightly
Xero and your CRM read overnight. Anomalies flagged. You wake up knowing which numbers need a decision, not which ones need chasing.
Same meeting
A prospect's valuation document, previously a static PDF, was rebuilt as an interactive tool inside the same meeting. Under two hours. Prospect became a client that week.
14 days off → 0 backlog
Two weeks fully off-grid. On day one back, the system had read every email and meeting note from the fortnight, drafted a stalled proposal follow-up (which closed that day), and had the week planned before lunch.
£35,600 / year
One afternoon reviewing the tool stack. Three overlapping subscriptions cancelled. Add the four hours a week saved on inbox handling and the running total was £35,600 identified in year one.
These are starting points, not the ceiling. Once one workflow is wired in properly, the next takes a fraction of the time — and the system starts spotting the third for you.
The method
TRACE — the audit method that stops broken processes getting automated. Five stages, one week.
A working session with you, not a form. Takes as long as it takes. Three questions do most of the work:
We watch the process run in real life, with the person who actually does it. Written procedures describe the tidy version. Recording catches the workarounds, the copy-paste, the second spreadsheet nobody mentions.
Fix it or wire it in — never both at once. A broken process running on AI just breaks faster and with better grammar. If the workflow needs redesigning first, we say so plainly.
Every step gets a RAG classification. Red stays human. Amber runs AI-assisted with human sign-off. Green runs on its own.
We build it, wire it into the systems you already pay for, and train the people who use it daily. One workflow, finished, in production — not a pilot that lives in a folder.
The Classify document is what you keep at the end of the Blueprint. It's the deliverable — priced, RAG-classified, and yours whether you go on to a Build or not.
The Blueprint
One session with you, one week of watching your process run, one written audit that tells you exactly what to build and what to leave alone.
One workflow, audited properly, delivered in week one.
It starts with a day. Mark comes into your business and works inside your actual systems. At the end of that day you have a written plan for what your version of Stephanie should do, which connectors she needs, and what she will save you.
If the plan makes sense to both of us, we build it together over the following weeks. If it doesn't, you keep the plan and we leave it there.
Three Builds this quarter. Build and governance retainer priced in the Blueprint document, based on the workflow we agree.
So the audit is either free (if we build it) or the sharpest £497 you'll spend this quarter (if we don't fit).
Or if you're not sure yet, book a free 20-minute call first.
Proof
Practical systems for lead generation, customer enquiries and the day-to-day running of our own agency.
A 33-step lead build process, run by hand every week: CSV handling, +44 stripping, DNC lookups, spreadsheet formatting before anything reached a campaign.
2 hrs → 6 min
A daily task that took two hours now takes six minutes. Senior researcher's day moved off spreadsheets and onto campaign quality.
A customer-facing AI experience for Scotland's kiltmaker, plus the order-review process behind the counter, grounded in the retailer's actual product knowledge and tone of voice.
20 hrs → minutes
500-order review dropped from 20 hours to minutes, with every order shown. The update step itself now takes about 30 minutes. Live and answering customers at macgregor.mavens.marketing.
A website chatbot that helps visitors find clear information from the centre's website, understand the assessment options available, and find the right assessment for their needs.
2% → 25% conversion rate
The chatbot helped increase website conversion from 2% to 25%. More leads, clearer information, and better guidance for people exploring an assessment.
Mark's own working system, running against email, calendar, ClickUp and meeting transcripts. It sweeps the inbox, applies labels, drafts replies for review, and creates client tasks. Meeting transcripts become next-step lists. Cash and pipeline get checked nightly. Model choice is routed by job — cheap for triage, premium only where it earns its place.
2 days a week
Proof that we build systems that survive contact with a real business — with cost control and human sign-off from the first line.
“Website was converting at 2%. After Marketing Mavens built the chatbot, that number moved to 25%.”
Dr Riaz — Autism and ADHD Diagnostic Centre
“A task that took one of our team an hour every day now takes seven minutes.”
Rachel — data company, Scotland
How it goes
Week 1
Talk session, Record stage, then the written TRACE audit with every step classified Red, Amber or Green — and a priced recommendation.
Weeks 2–7
One workflow engineered and wired into the systems you already run, with the team trained on it before we hand over. Weekly check-ins, no black box.
Ongoing
Someone watching the system that now runs part of your business: monitoring, model changes, small extensions as the work shifts.
Build and governance retainer priced in the Blueprint document, based on the workflow we agree.
Because it's a proper piece of work: a working session with you, time spent watching your process run, and a written document with every step classified. Free audits are sales calls with a PDF attached.
And if you commission the Build, the £497 is credited against it. Paying for the audit costs you nothing if you proceed.
Most of that work is one-off: a single sequence built in isolation, disconnected from everything around it, quietly abandoned when someone changes a form field.
We build connected systems. The work is wired into the software you already run — your CRM, your accounts, your project board — so it moves with the business instead of sitting beside it.
We tell you honestly in the Analyse stage. Then you fix it, or we redesign it with you, before anything gets wired in. AI running on a broken process just produces mistakes faster.
Yes. We work in Make.com, Perplexity, Claude, ChatGPT and whatever else the workflow needs. The stack is named in the Blueprint document, along with what each piece costs to run. We don't hide it behind a badge with our logo on it.
Here's the test: if it only happens while you sit there, it's a prompt. If it happens without you, it's an agent.
ChatGPT is a prompt. Stephanie reading your inbox at 6am, drafting the reply, cross-checking it against your CRM and dropping it in your outbox for approval — that only exists because it's wired into the software you already run.
No, because we run to a cost policy. Cheap models do the research and drafting; premium models only do the final assembly on named client deliverables. The system quotes its own cost band before starting expensive work and asks before spending more.
Typical monthly running cost sits at £150–£300 in AI credits for a small business system, published in the Blueprint document alongside the Build price. No surprises.
Typically six weeks from Blueprint sign-off, for one workflow done properly. We'd rather finish one thing than half-finish three.
Yes. Your data stays yours. We don't share it, and we don't train general models on it. Work runs under GDPR and standard commercial terms, and the Blueprint document sets out exactly which systems touch which data.
Glasgow — 15 E Campbell St, twelve years in business. We work UK-wide and internationally, and we're happy to be in the room when it helps.
Majic Training covers that, and it's available separately.
One workflow properly wired-in beats ten half-built ones. Start with the Blueprint. If we build it for you, the £497 comes off the Build price.
Mark Connolly
